The strategic shift in business focus definitely challenged the set up at that time. By conducting workshops and interviews we researched the demand of internal processes and unique selling points from a wholesale perspective.
Firstly, the strategy of converting prospecting leads into partner accounts was established. When having this process implemented we launched lead generation campaigns on site through paid social and paid search. In addition, we supported integrating forms to capture leads from industry related events and fairs.
The top of the funnel kept on being filled with prospects. However, the challenge was to activate them, placing their first, second and later purchases. Content based on the segment and target persona was created to nurture new and existing partners.
Marketing automation used both to nurture prospecting leads as well as driving internal sales processes has been the winning strategy for EFUEL. The activation of existing data and the cleaning process of CRM has been a successful factor for them with ambitions to grow further and expand target segments. We look forward to a strong and rewarding collaboration moving forward.
This has been a collaborative partnership across Nimble and EFUEL. Working with EFUELs CEO, CTO, CMO, sales team and technology team to continuously find new ways of delivering on growth, data and excellence.
Working with EFUEL has given us the possibility to stay on top of our toes to always exceed expectations, this by having regular follow ups of projects and KPIs so that we together can continue to challenge each other to do better.
Working with Nimble is a blissful experience. They are an immensely highly-skilled and professional partner with in-depth knowledge of the entire digital ecosystem. Our partnership has unified EFUEL’s approach to digital transformation (growth, data and excellence) and it’s exactly like Nimble is EFUEL, not an external partner. We’re always looking for the next thing to ensure we follow our northern star together. - Joakim Billstrand, CMO, EFUEL