With more data than you almost can imagine, we began together laying the foundation for a centralised and completely owned by Stureplansgruppen, data strategy on how to collect (internal and external), move and store and eventually explore & transform this data, and eventually label/aggregate and finally move towards learn and optimize.
Thanks to Stureplansgruppen State of the Art Data Stack, Holistic digital approach and strategy, AI and close collaboration between SPG and Nimble, we’ve managed to continuously improve and iterate a way of working that is in constant change and adapts to the even more so ever changing market and world – leading to powerful results, and especially laying the foundation for years to come.
We work across the following business areas:
Understanding the impact of marketing campaign efforts on customer acquisition and engagement. This is defined with reporting as customer journey analysis, marketing mix, ROI, cost of acquisition, and more insights.
Understanding the current demand and supply to adjust communication, marketing and offers to increase revenue on low demand periods and capture excess demand on peak periods.
Thanks to Stureplansgruppen State of the Art Data Stack, Holistic digital approach and strategy, AI and close collaboration between SPG and Nimble, we’ve managed to deliver:
Nimble really stands out in its way of working. They keep such an integrated approach combined with stellar expertise and commitment not to mention how transparent and innovative they are. - Linda Nordlund, CMO, Stureplansgruppen