CASE STUDY

How we became Bineros digital advisors to increase B2B leads

Binero is a growing cloud based company listed on the Nasdaq First North Growth Market.

Client
Binero
Services
Growth, Data & Excellence
Project Timeline
Ongoing
Platforms
Digital Ecosystem

Project Overview

Binero is a growing cloud based company listed on the Nasdaq First North Growth Market. They enable sustainable digital development for companies and organisations with qualified needs in cloud services and IT infrastructure. One of their main challenges was to rebrand Binero, both in their identity as well as their product/services. When the new brand was determined, it was important to ensure a successful digital transformation, brand building activities as well as adapting to the digital landscape using technology and marketing. Nimble and Binero began its partnership in 2020 and has since been working together on a number of projects such as:

  • Marketing Technology
  • Website Migration
  • Brand Repositioning (multiple times, especially due to acquisitions)
  • Product Repositioning
  • Lead Generation & Marketing Automation
  • Data & Analytics
  • Digital Marketing
  • Advisory
  • Overall company digital strategy

Project Execution

One of the first projects for us at Nimble was to advise in regards to their new business offering + product offering and to ensure a smooth transition towards their new offering as well as to migrate their website to a new one.

As Bineros business offering and website had been changed, we initiated a data and analytics project to future proof growth and scalability and has since been working with everything from improving and building their tech stack in accordance to our Digital Maturity Framework to working proactively with their marketing automation and assisting sales in navigating the digital leads. Nimble is also Bineros digital partner and continues to challenge and ensure growth through digital marketing in relevant platforms such as Paid Search and Paid Social, with focus on Linkedin, Google Ads and Microsoft Ads.

Nimble provides strategy advisory and operational capabilities for Binero during their company acquisitions and growth to always stay relevant and forefront in a digital landscape.

All in all, Nimble is Binero’s agile Digital Growth, Data and Excellence team, being their right hand in ensuring a strong balance between growth, data and excellence that best benefits Binero now, but also tomorrow.

Results


As a result of our close partnership from day one, Nimble and Binero working heavily integrated together – focusing on regular meetings on-site and remote, digital advisory and operational capabilities, Binero Groups continues to scale and Binero Group’s collective understanding of the importance of digital marketing (digital growth, data and excellence) has proven successful as we continuously break monthly lead generation records, which has favoured sales colleagues at Binero Group.

As a result of regular follow ups, advisory, operational capabilities, Binero Group continues to scale and Binero Groups collective understanding of the importance of digital marketing has proven successful as we continuously break monthly lead generation records, which has favoured sales colleagues at Binero Group.