SEO / CRO

Constantly evolving algorithms on search engines and the increasing noise from marketers demands for a strong inbound marketing strategy to be found where the consumers are looking. An essential for all business who wants to have a long-term marketing strategy and channel mix. Combining search engine optimisation with conversion rate optimisation allows our clients to not only attract and engage the consumers but continuously improve conversions to always stay relevant.

SEO/CRO Capabilities

By utilizing the latest technologies and having a holistic approach we ensure organic growth over time. We deliver well documented processes and use an evergreen methodology when applying our SEO and CRO efforts. Constantly finding new opportunities for improvements and analysis of performance to scale the organic acquisition by not only increasing impressions, clicks, website visitors and conversion rate but decreasing costs of paid advertising. Using CRO as a compliment, we make sure to cover the entire funnel, from attracting new audiences from search to converting the user in the lower phases in the funnel.

What we offer

Technical

  • SEO Audit
  • Keyword research
  • On-page optimization
  • Identify technical improvements 
  • Set strategy utilizing best-practices methodology and prioritize accordingly
  • Technical requirements
  • Follow-ups and recommendations
  • Identify new ways to be visible on search.

Content

  • Content calendar & Process
  • Content optimization
  • Identify current opportunities from existing content
  • Strategic advisory and framework for producing new content 
  • On-page optimization based on current data and performance
  • Second opinion and text optimization for new content 
  • Understand Search intent and best practices

Visibility

  • Keyword research for mid-, long- and short-tail keywords
  • Living document for keywords based on efforts. 
  • Prioritize projects based on most value and difficulty. 
  • Indexing and crawlability
  • Core web vitals recommendations
  • UX and UI advisory
  • New ways of search optimization

Analysis

  • Heuristic Analysis 
  • Technical Analysis 
  • Web Analytics Analysis 
  • Mouse Tracking Analysis 
  • Qualitative Surveys
  • User Testing

Operational

  • Experimental process documentation
  • Hypothesis creation
  • Server side testing
  • Independent platform testing
  • Verification of A/B test script/snippet
  • Verification of KPI for experiments
  • Implementation of front-end changes. 
  • User Testing & Test Cycle

Audits & Advisory

  • SEO Audits
  • SEO Analysis
  • CRO Audits
  • Q/A
  • Operational & Strategic capabilities
  • CRO result analysis
  • CRO Implementation