Data

Let’s make sense of your data and find actionable insights for your business. Nimble’s data team builds differentiated solutions based on machine learning tools, cloud and algorithms to ensure your business stays ahead of the curve.

Nimble Data Capability

Once you have the data in hand, you need to think about it. You need to synthesize all the data you can get your hands on into an educated prediction about the next step you and your team should take—which can often be to go get more data. Ensuring that your micro data thinking and macro product thinking remain in firm handshake is the best way to avoid getting overwhelmed, over-discouraged, or over-delighted by your user data outcomes. What follows will be the best possible versions of your products. It takes effort to implement data-driven practises but companies who do are rewarded with efficiency savings and revenue gains.

What we offer

Data Strategy & Data Models

  • Digital Data Ecosystem
  • Forecasting and Budgeting
  • Measurement Methodology Design
  • Marketing Performance Analysis
  • Marketing Technology Recommendations
  • Audience Strategy
  • Activation Strategy
  • Customer Data Infrastructure

Data Governance & Data Visualisation

  • Data Governance Processes
  • Data Visualisation Strategy
  • Google Data Studio Dashboard
  • Looker / Tableau / Custom Dashboard
  • Power BI
  • Reporting Strategy
  • Data Visualisation Design
  • Data Sources
  • Custom Metrics and Solutions

Data Measurement & Data Collection

  • Web Measurement & Attribution
  • App Measurement & Attribution
  • Attribution
  • Adjust / Appsflyer
  • Singular
  • App Annie / AppTweak
  • Mix Panel
  • Enhancements to your current data collection
  • Google Analytics 4
  • Matomo Analytics

Data Management & Data Warehouse

  • Data Pipelines
  • Google BigQuery / Auto ML
  • Snowflake
  • External Data and Excellence Data
  • Data Lake
  • Data Mart (e.g Marketing Data Warehouse)
  • Stitch / Fivetran / Segment

Cloud Platforms and Data Platforms

  • Single Source of Truth
  • Segment / Stitch / Fivetran
  • Singular
  • Customer Data Platforms
  • Google Cloud Platform
  • Amazon Web Services (AWS)
  • Microsoft Azure

Creative Intelligence and Data Segmentation

  • nRFM (Nimble recency, frequency, and monetary value of purchase)
  • AI labeling of creative elements
  • Scaling opportunities SWOT
  • 360° Creative mapping
  • Blend multiple high converting lookalikes
  • Data-driven targeting