Unlock Your Marketing Potential: A Guide to Choosing the Right Marketing Automation Platform for Your Business
Our most successful partnerships have been with Braze, Klaviyo and HubSpot. Here’s our breakdown of each.
When it comes to selecting a marketing automation platform, there’s no one-size-fits-all solution. At Nimble, we don’t have any platform partnerships, so we can provide impartial recommendations based on what suits our clients’ businesses best. This approach ensures transparency and honesty, as it eliminates any potential conflicts of interest that may arise from being paid to implement a specific solution. We also believe that it’s important to remain adaptable and open to new solutions, which is why we work with a variety of platforms.
Our team has extensive experience with over 20 marketing automation platforms, but some of our most successful partnerships have been with Braze, Klaviyo and HubSpot. Here’s our breakdown of which businesses these platforms are best suited for:
Braze
In general, Nimble recommend for: Subscription services
Braze is designed to help businesses engage with their customers across multiple channels, including mobile. It has robust mobile messaging capabilities, such as in-app messages, content cards and push notifications.
The predictive suite enables targeted messages to different segments of subscribers, such as those who are at risk of churning or those who are most likely to upgrade their subscription. You can customize your own model within Braze. With multivariate testing, send time optimization, distribution based on open prediction only your creativity sets the limit of what’s possible.
Braze’s journey orchestration capabilities allow you to map out and automate complex customer journeys, such as onboarding, retention, and re-engagement campaigns. This can be especially beneficial for businesses that have multiple touchpoints with customers across various channels. In addition, global frequency cap settings make sure that you don’t accidentally spam your audiences.
Common questions we get about Braze
Klaviyo
In general, Nimble recommend for: E-commerce
Klaviyo is designed for e-commerce businesses and provides features that are tailored specifically for online retailers. Its deep integration with e-commerce platforms such as Shopify, Magento, and BigCommerce, allows for automated data syncing, segmentation, and personalized messaging based on purchase behavior and shopping cart abandonment.
Klaviyo’s email marketing capabilities include automated email flows, A/B testing, and dynamic content, allowing businesses to send targeted and personalized emails to their subscribers. Its predictive analytics and reporting tools help businesses understand customer behavior and optimize their marketing campaigns.
For e-commerce businesses that rely heavily on email marketing and want to leverage customer data to drive revenue growth, Klaviyo can be an excellent choice.
Are you an e-commerce business looking for a platform that can help you personalize your email campaigns based on customer purchase behavior and drive revenue growth? Klaviyo might be the right choice for you.
Common questions we get about Klaviyo
HubSpot
In general, Nimble recommend for: B2B
HubSpot’s all-in-one platform is ideal for small and medium-sized businesses that want to consolidate their marketing automation, CRM, and sales automation tools. Its lead generation and management features, such as lead scoring, nurturing workflows, forms, and landing pages, are particularly beneficial for businesses that rely on lead generation to drive revenue growth. HubSpot also has a strong focus on inbound marketing, with features like blogging, social media management, and SEO optimization tools. Additionally, its customer service features, including helpdesk, live chat, and chatbots, help businesses provide timely and effective support to their customers. If you’re a medium-sized B2B company with a great focus on inbound marketing, HubSpot is the perfect all-in-one platform for you.
In conclusion, it’s essential to choose a marketing automation platform that aligns with your business’s needs, budget, and growth goals. Working with a digital agency that has no platform partnerships allows for greater transparency and honesty in platform selection, ensuring that the best solution is recommended for your business.
