Innovating Brand Amplification in a New World

Channel Synergy: Amplifying ROI in Multi-Platform Advertising

Foundations of B2B CRM

B2B Brilliance

<p>In an era where digital privacy has taken center stage, the way we manage user consent and data collection is not just about compliance; it&#8217;s about respecting our users and building trust. At Nimble Digital, we understand the critical balance between leveraging digital analytics and advertising tools while respecting user privacy. That&#8217;s why we are proud to announce a significant milestone: the successful implementation of Google Consent Mode version 2 (GCM v2) across all our client websites.</p>
<h3>What is Google Consent Mode v2?</h3>
<p>Before we dive into our journey, let&#8217;s clarify what GCM v2 is. It&#8217;s an updated framework by Google designed to enhance compliance with privacy regulations like the GDPR and the DMA, ensuring that websites can adjust Google&#8217;s tags based on a user&#8217;s consent preferences. This update introduces more granular consent controls for advertising and analytics, making consent management more precise and user-friendly.</p>
<h3>Why We Transitioned to GCM v2</h3>
<p>The shift to GCM v2 was driven by our commitment to privacy-first and compliance-driven online experiences. With stricter privacy norms and regulations, it became imperative to adopt a more advanced system that not only aligns with legal requirements but also offers flexibility and control over privacy settings. By implementing GCM v2, we are now able to support the collection of granular consent, respecting users&#8217; preferences on a deeper level and ensuring that our clients&#8217; websites are at the forefront of digital compliance and ethics.</p>
<h3>Our Implementation Process</h3>
<p>Implementing GCM v2 was a journey marked by collaboration, innovation, and a deep dive into the technicalities of consent management. We started by reviewing our current Google tags and consent practices to understand the changes required by version 2. Recognizing the need for a Google-approved cookie banner, we partnered with certified consent management platforms to ensure seamless integration with GCM v2&#8217;s new framework.</p>
<p>Education played a crucial role in our transition. We provided training and resources for our Engage, Data and Advisory teams, ensuring they were well-versed in the new features and could leverage them effectively. Through rigorous testing and quality assurance, we were able to identify and address potential issues, optimizing the user experience and data collection processes.</p>
<h3>The Benefits for Our Clients</h3>
<p>The successful implementation of GCM v2 brings a host of benefits to our clients:</p>
<ul>
<li><strong>Enhanced Compliance</strong>: With GCM v2, our clients are better aligned with evolving privacy laws and regulations, mitigating legal risks.</li>
<li><strong>Granular Consent Management</strong>: The introduction of additional consent parameters enables more precise control over data collection, respecting users&#8217; choices.</li>
<li><strong>Sustained Analytics and Advertising Performance</strong>: Despite the tighter consent controls, GCM v2&#8217;s conversion modeling allows for continued insight into campaign performance and user behavior, even when users do not consent to tracking.</li>
</ul>
<h3>Looking Forward</h3>
<p>The completion of this milestone is not just a testament to our dedication to privacy and compliance but also a reflection of our commitment to delivering state-of-the-art digital solutions. As we move forward, we will continue to monitor the evolving digital landscape, ensuring our clients remain compliant and competitive.</p>
<p>For our clients, this implementation means peace of mind knowing that their digital properties are fully compliant with the latest privacy standards, without sacrificing the quality of insights and engagement that drive their online success.</p>
<p>We are excited about the opportunities GCM v2 presents and look forward to continuing to support our clients in navigating the complex world of digital privacy and data management.</p>


Embracing Privacy and Innovation: Our Journey to Google Consent Mode v2 Implementation

<blockquote><p>In today&#8217;s hyper-competitive business landscape, standing out and connecting with your target accounts in a meaningful way is more crucial than ever. This is where Account-Based Marketing (ABM) shines, offering a strategic approach to inspire and engage your most valuable prospects. At Nimble, we&#8217;ve honed our ABM strategies to not only capture the attention of your target accounts but to embark on a journey of growth and partnership together.</p></blockquote>
<h2>Transforming Marketing with ABM</h2>
<p>ABM is not just a marketing tactic; it&#8217;s a holistic strategy that aligns sales and marketing efforts to build deeper, more profitable relationships. By focusing on account-specific strategies, ABM helps in delivering personalized campaigns that resonate with the unique needs and business objectives of each target account. The benefits of incorporating ABM into your marketing strategy are compelling:</p>
<ul>
<li><strong>Increased Acquisition:</strong> Studies show that 91% of marketers leveraging ABM report larger deal sizes, with a significant 30% noting over 100% engagement increase with C-level targets.</li>
<li><strong>Efficient Marketing Spend:</strong> A staggering 97% of marketers achieve higher ROI with ABM compared to other marketing initiatives.</li>
<li><strong>Stronger Relationships:</strong> 85% of marketers find ABM instrumental in retaining and expanding client relationships.</li>
<li><strong>Enhanced Internal Alignment:</strong> B2B companies with tightly aligned sales and marketing teams report 24% faster revenue growth and a 27% increase in profits.</li>
</ul>
<h2>Nimble’s Customized ABM Approaches</h2>
<p>Understanding that each business has unique goals, we offer three tailored ABM approaches:</p>
<h3>1. Programmatic ABM (1:Many)</h3>
<p>Targeting 100–1,000 accounts, this approach utilizes data-driven insights and message personalization at scale to generate high-quality leads, focusing on highly targeted digital communications.</p>
<h3>2. ABM Lite (1:Few)</h3>
<p>Aimed at 10-100 accounts, this strategy combines executive profiles with buyer personas, driving progress through marketing and sales collaboration, tailored for sectors with strong potential.</p>
<h3>3. Strategic ABM (1:1)</h3>
<p>For 1-10 high-value accounts, we employ a highly collaborative approach targeting key executives, focusing on unique messaging and bespoke communications for potential strategic gains.</p>
<p>&nbsp;</p>
<h2>A Structured Path to Success</h2>
<p>Regardless of the ABM approach selected, our strategy follows a consistent, adaptable sequence designed around your business objectives:</p>
<ol>
<li><strong>Account Selection:</strong> Identifying and prioritizing accounts that align with your growth goals.</li>
<li><strong>Research and Insights:</strong> Deep diving into selected accounts to understand their needs and challenges.</li>
<li><strong>Buyer Persona Development:</strong> Crafting detailed personas to guide personalized messaging and campaign strategies.</li>
</ol>
<h2>
Elevating Your ABM Results</h2>
<p>Our focus extends beyond product-centric campaigns to nurturing customer outcomes and relationships, ensuring a shift in strategic marketing that is quicker, more targeted, and aligned with sales to support ambitious growth plans. This includes leveraging intent data for actionable insights, improving sales performance, and shortening the sales cycle through targeted and personalized marketing activities.</p>
<h2></h2>
<h2>Embrace NimbleCraft</h2>
<p>ABM at Nimble is about creating a symbiotic relationship between marketing and sales, driving growth through strategic account targeting and personalized campaigns. By focusing on the business needs of specific accounts and leveraging cutting-edge digital technology and intent data, we help you connect with your customers on a deeper level, ensuring your message not only resonates but also delivers measurable results.</p>
<p>We combine our ABM approach with NimbleCraft, which entails Engage, Data and Advisory. Giving you a holistic and complete solution, with data as the foundation.</p>
<p>&nbsp;</p>
<p>Ready to transform your marketing approach with ABM? Let Nimble guide you through this journey, prioritizing your investments on the best bets and designing personalized campaigns that speak directly to your target accounts&#8217; needs. With ABM, it&#8217;s not about casting a wide net; it&#8217;s about fishing in the right waters. Let&#8217;s dive in together.</p>


Unlocking Growth with Account-Based Marketing: A Nimble Approach

<p>In the competitive realm of digital advertising, Nimble stands apart by integrating cutting-edge AI and automation capabilities from Optmyzr, revolutionizing our approach to SEM. Since embracing Optmyzr in March 2020, we&#8217;ve not only enhanced our efficiency by 56% but also achieved substantial cost savings and managed ad spend growth. This strategic partnership underscores our relentless pursuit of innovation, perfectly complementing our NimbleCore system alongside Engage, Data, and Advisory services.</p>
<p>Optmyzr&#8217;s comprehensive toolset, designed for the contemporary SEM landscape, extends our capabilities in auditing, optimizing, automating, and reporting on paid media campaigns. This allows us to navigate various advertising channels—Shopping Ads, Search Ads, Display Ads, Video Ads, Amazon Advertising, Google Ads, and Microsoft Ads—with unmatched precision. Our methodology ensures each campaign is finely tuned for peak performance, fully aligned with overarching marketing goals.</p>
<p>What sets Nimble apart is our strategic deployment of Optmyzr&#8217;s automation and AI insights, transforming SEM from a task-oriented process to a strategic growth engine. Our approach transcends mere ad optimization, focusing on generating actionable insights that drive real, measurable business growth. This forward-thinking strategy positions us as a niche boutique expert partner in the digital marketing sector, offering a unique blend of AI sophistication and bespoke advisory that&#8217;s unrivaled in the industry.</p>
<p>At Nimble, we believe in the power of data to not just inform, but to transform. Optmyzr&#8217;s reporting capabilities enable us to demonstrate the tangible impact of our strategies, delivering clarity and confidence to our clients. This level of transparency and strategic insight fosters a deeper understanding of how each marketing dollar contributes to incremental growth, setting new benchmarks for success in digital advertising.</p>
<p>In an era where AI and automation are key to unlocking marketing potential, Nimble&#8217;s integration of Optmyzr’s advanced technologies redefines the possibilities within SEM. Our approach is not about keeping pace—it&#8217;s about setting the pace, ensuring our clients always stay several steps ahead of the competition.</p>
<p>Integrating Optmyzr&#8217;s capabilities into our SEM strategy enhances our ability to navigate through the entire demand lifecycle—Demand Building, Demand Harvesting, and Demand Fulfillment—using AI and automation. This approach ensures that from the initial stages of creating awareness and generating interest, through engaging and capturing potential leads, to ultimately converting these leads into customers, every step is optimized for efficiency and effectiveness. Our use of Optmyzr&#8217;s toolset empowers us to apply precise, data-driven insights across various advertising channels, aligning our actions closely with our comprehensive marketing goals under NimbleCore. This strategic application across the demand phases solidifies our role as a niche boutique expert partner, setting new standards in the digital marketing landscape.</p>


AI Mastery in SEM: Nimble's Blueprint for Digital Marketing Evolution

AI Mastery in SEM: Nimble’s Blueprint for Digital Marketing Evolution

<p>We&#8217;re shaking our heads at the sheer amount of ad spend that goes to waste. Our deep dives into several brands a month, with revenues stretching from 10m to 8b (SEK), have been eye-opening. What&#8217;s staggering? The larger the business, the more their approach to demand—building it, harvesting it, and fulfilling it—seems to miss the mark.</p>
<p>The basics of Demand Building like understanding LTV:CAC ratios? Often missing. Insights into buyback periods or the nuances of incrementality? Rarely on the radar. And the connection between ad strategy and the company&#8217;s P&amp;L? Practically non-existent.</p>
<p>It&#8217;s not just the brands at fault here. Many big-name agencies managing eye-watering budgets seem to be in the dark, operating in silos without real accountability for the overall performance across channels. It’s no wonder we see so much money effectively being set ablaze without contributing to real growth.</p>
<p>Here’s the kicker: businesses, especially the ones enjoying substantial revenue (thanks to their market position, product, or distribution), are letting their performance marketing efforts slide. To them, it&#8217;s just another line item on the CFO’s spreadsheet, rarely scrutinized beyond a surface-level &#8220;4x ROAS&#8221; reported by their agency.</p>
<p>But here&#8217;s the thing: if you <em>can&#8217;t</em> definitively say your marketing is driving real, incremental growth, you&#8217;ve got work to do. And if terms like &#8220;incrementality&#8221; or &#8220;causal contribution&#8221; make your agency scratch their heads, it&#8217;s time for a change.</p>
<p>We believe in being responsible stewards of your marketing budget. We think beyond ROAS, focusing on how each part of the demand cycle—from building and harvesting to fulfillment—contributes to your bottom line. If your current approach feels misaligned, let&#8217;s chat. We&#8217;re here to make sense of the madness, turning wasted spend into strategic investments that genuinely move the needle for your business.</p>
<p>Partnership with Nimble means making every piece of the budget count towards building, harvesting, and fulfilling demand in ways that directly impact your growth. Don’t settle for less.</p>


Turning Ad Waste Into Profitable Growth

<h2>Generative AI in Consulting</h2>
<ul>
<li><strong>Performance Marketing &amp; Marketing Automation:</strong> Generative AI can be utilized to automate and optimize ad campaigns, creating highly personalized content and offers. It can also help in predictive analysis for campaign performance, leading to more efficient budget allocation.<br />
<strong>Creative:</strong> In the creative domain, AI can assist in generating ideas, layouts, and even initial drafts for creative content, significantly speeding up the creative process. Not to mention with <a href="https://nimble.inc/nimblecraft/engage/performance-marketing/nimble-ai">Nimble AI</a> you can scale your creative generation automatically with select performance marketing channels, without increasing manpower.<br />
<strong>Account-Based Marketing (ABM):</strong> AI can enhance ABM strategies by analyzing vast amounts of data to identify key accounts and tailor strategies to these specific accounts.<br />
<strong>Advisory:</strong> AI can provide in-depth insights and predictive models for business strategies, helping in advising clients on future trends and market shifts.</li>
</ul>
<h2>Evolving Hiring Practices and Skill Sets</h2>
<ul>
<li><strong>All Areas:</strong> This trend impacts all areas by emphasizing the need for a skilled workforce adept in new technologies and strategies. Agencies must focus on hiring diverse talent with expertise in modern marketing techniques and tools. Upskilling current employees to adapt to new trends is also crucial.</li>
</ul>
<h2>Environmental, Social, and Governance (ESG) Consulting</h2>
<ul>
<li><strong>Advisory:</strong> Consultants can guide companies in integrating ESG principles into their business strategies. This can include advice on sustainable marketing practices, ethical advertising, and building a brand image that aligns with ESG values.<br />
<strong>Data:</strong> Utilize data analytics to measure and report on a company’s ESG efforts, helping them understand the impact and ROI of their sustainability initiatives.</li>
</ul>


2024 Predictions: Mastering AI, Talent Dynamics, and ESG

<p><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span>﻿</span>At Nimble, our clients often face a familiar scenario: being pitched the latest marketing trend or a new platform by charming salespeople. Whether it&#8217;s TikTok, SEO, a change in marketing automation, CRM, or some special approach, the pressure is always on to jump on board. But here’s our take: such advice isn’t always the right path. 🛑</p>
<p>Embracing NimbleCraft – Engage, Data, Advisory – means taking a more discerning approach. We don’t just chase every shiny new tactic or platform. Instead, we craft your growth strategy with precision, focusing on what genuinely aligns with your product and audience.</p>
<p>Ask yourself: Does SEO make sense if your product is creating a new category? Is investing time in TikTok wise if you’re targeting enterprise B2B buyers? It&#8217;s essential to critically evaluate the fit between your product and any marketing channel or platform before getting swayed by smooth talk and buzzwords.</p>
<p>Got thoughts or questions on navigating these choices and finding that perfect product-channel fit? Let&#8217;s connect. NimbleCraft is here to guide your strategy with a blend of insight, data, and tailored advisory.<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></p>


NimbleCraft: Cutting Through the Marketing Noise

<p>During the holiday weekend you can expect that the volume of emails in your inbox will spike. There is no question about it &#8211; it is difficult to stand out among all great deals while avoiding inbox fatigue. People will start ignoring, unsubscribing or even worse report the content as spam. Keep the following in mind to have a chance of breaking through the noise.</p>
<p><strong>Deliverability</strong></p>
<p>Make sure to only send campaigns to contacts who have signed up for your marketing communication and accepted your terms and conditions. It is both illegal and damages your sender reputation if not respecting consent. Setup DKIM authentication prior to the holidays. Segment out inactive contacts to increase deliverability. Use triggered emails to identify inactive contacts and reactivate them prior to Black Friday. Do not make any larger changes to your domain settings or sender profile the weeks before Black Friday. This can have a negative effect on your deliverability.</p>
<p><strong>Distribution</strong></p>
<p>By using an omnichannel approach, contacts are at less risk of being over-saturated. We strongly recommend sending a mix of emails and text messages at different times a day to optimize performance. Schedule your campaigns at least a few hours before to avoid throttling. For sms we have seen a lower conversion rate but a higher average order value. Segment your most valuable customers and send them early access or greater discounts, this has shown to increase sales and customer loyalty.</p>
<p><strong>Content</strong></p>
<p>Optimize for mobile first. This means that you have to test your campaigns on different devices and inbox providers. More people than one might think use dark mode, a survey published by Medium shows that 80 % of iOS users have adopted dark mode. Therefore, make sure to optimize and test your content for dark mode for several providers. Increase skimmability by adjusting font size and choosing color with contrast in mind. Use maximum 3 CTAs and 480 words to increase conversion. When sending reminders on your Black Friday offer, do not duplicate previous send outs, make something that is unique and will create value for the reader.</p>
<p><strong>Subject lines</strong></p>
<p>The subject line is the one element that affects the open rate the most. We recommend keeping it short and sweet, around 7 words. By creating urgency and fomo in combination with a clear call to action, we have found the sweet spot during Black Friday. The use of well chosen emojis help you stand out in a cluttered inbox. However, stay true to brand and tonality although intense sales periods. <a href="https://www.nimble.inc/blog/take-your-email-messages-to-the-next-level">Read more about how to nail your subject lines</a>.</p>
<p><strong>Experiment</strong></p>
<p>Lastly, make sure to experiment with 10-20% of the audience and then send the winning combination to the rest. We recommend A/B testing on discount levels, subject lines, send times, hero images, CTAs, banners and more. There are no limits in what to test but testing with intention. Keep consistent with following up of results and learn from your data driven insights.</p>


How to break through the noise

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