Data

Bye bye Universal Analytics, hello Google Analytics 4

It’s never been a better time to set your plan for introducing Google Analytics 4 and changing over to it all together.

Google just announced that they will stop processing new hits to all standard Universal Analytics 1st of July, 2023. As such, it’s never been a better time to set your plan for introducing Google Analytics 4 and changing over to it all together.

This is great news, as Universal Analytics data model didn't really work out too well.

Google Analytics 4 in a nutshell

  • Future proofing and GDPR compliant
  • Understand your customers across touchpoints
  • Complete view of customer lifecycle
  • Event-based measurement model that isn’t fragmented
  • Improve ROI with data-driven attribution
  • Easily activate your insights with expanded integrations
  • Get greater value from your data with predictive insights
  • More powerful audiences for your advertising
  • Intelligent user tracking and privacy