Bye bye Universal Analytics, hello Google Analytics 4

Google just announced that they will stop processing new hits to all standard Universal Analytics 1st of July, 2023. As such, it’s never been a better time to set your plan for introducing Google Analytics 4 and changing over to it all together.

This is great news, as Universal Analytics data model didn't really work out too well.

Google Analytics 4 in a nutshell

• Future proofing and GDPR compliant
• Understand your customers across touchpoints
• Complete view of customer lifecycle
• Event-based measurement model that isn’t fragmented
• Improve ROI with data-driven attribution
• Easily activate your insights with expanded integrations
• Get greater value from your data with predictive insights
• More powerful audiences for your advertising
• Intelligent user tracking and privacy